Education and Employers
Teenage Apprenticeships, Converting awareness to recruitment
Recent Government figures have shown that despite the overall number of apprenticeships increasing, the number of under 19s starts have stagnated at around 20%. This project explores the characteristics of schools and individuals who buck the trend and asks: what distinguishes schools which guide significant numbers of pupils into apprenticeships from those which do not? What distinguishes young people who express an interest in apprenticeships in their mid-teens and go on to secure one from those who do not?
The study concludes that apprenticeships suffer from an image problem due to a shortage of knowledge and information and that support should be provided to schools and colleges to further raise the confidence of school staff in providing advice to interested students. It also advocates for more apprenticeship events involving employers; for schools and colleges should do more to engage parents; and for awareness of apprenticeships to be raised at a younger age. It also notes that schools and colleges should do more to challenge gender stereotypes and broaden the aspirations of young women who are thinking about apprenticeships.